Case Study: Aryium’s Brand Evolution
Aryium emerged as a niche brand with a mission to simplify complex projects. The challenge was to create a brand identity that resonated with both the company’s ethos and its customers’ needs.
Challenge
The primary challenge was to distill Aryium’s extensive expertise into a clear, concise brand message that could be easily communicated across web and social platforms.
To address this, I developed a multi-faceted strategy:
Web and SEO Strategy: I crafted a user-friendly website with a focus on UX and accessibility, ensuring Aryium’s message was clear: “Complex projects made simple.”
Brand Guidelines & Social Media Kit: A comprehensive brand guideline was created, alongside a social media starter kit complete with assets, to establish a consistent brand voice.
Social Media Strategy: I implemented a social media strategy that highlighted Aryium’s five core values, showcasing their expertise and collaborative approach:
Complex projects started the right way – project delivery a given.
Aryium are subject matter experts with world-class experience.
We are partners and collaborators – ‘the art of the interface’.
We enable people to contribute through a mutual culture of respect.
Drivers of resiliency and sustainability – to be at the core of all projects.
Execution
Web Presence: The website was designed with the end-user in mind, prioritising interfaces and delivering a seamless experience.
Content Creation: Web content was developed to emphasise Aryium’s subject matter expertise, with a narrative that projects were started the right way, ensuring project delivery.
Brand Values Communication: Each of Aryium’s values was woven into the digital narrative, from showcasing their world-class experience to emphasising their role as collaborators and drivers of sustainability.
Results
The rebranding efforts led to a cohesive online presence that communicated Aryium’s commitment to simplicity, excellence, and sustainability. Customers now associate Aryium with not just project delivery, but with a culture of respect and a partnership that drives resilience. Aryium’s brand evolution is a testament to the power of clear messaging and strategic online presence. By focusing on ‘the art of the interface,’ Aryium has established itself as a leader in managing complex projects with ease and expertise.